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Corporate Identity

CIS (Corporate Identity System)


The main structure of this logo is an oval with leveled arcs to present the rhythm and pace striving forward.

The top right purple arc symbolizes the sky and holds the meaning of aviation; the bottom left blue arc signifies the ground and speediness, while forming the image of MRT cars with the line slanting upward; the upper and lower arcs link the ground and sky together, and the three lines inside form the English alphabet "T", which portrays an airplane soaring high up to correspond with the city of national gateway; this further relates to the Taoyuan Airport MRT Line connecting to Aerotropolis and to the world. The logo has the hidden implication of 3T, referring the goals of Taoyuan Metro Corporation construction:「Transportation、Technology、Trust」